Wednesday, May 22th, 2013
The abertis corporate identity is composed of the union between two intrinsically-lined elements: the name abertis and its graphical expression, the key.
abertis comes from the concept of opening, from the Latin aperio, "open up doors or new ways". abertis is open to new business prospects, all connected with infrastructure for the mobility of people, assets and information.
The name of abertis and the brand’s graphical representation convey the group’s business goal of the quality management of infrastructures for communication, to the benefit of people and in harmony with the territory.
The abertis identity should be associated with the value of permanence, a reflection of its vocation of lasting over time, of involvement in management, strong links to the territory and long-term investments.