Thursday, February 9th, 2012
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IBEX 35 8,909.30
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The Road Safety Programme, organised by the abertis corporation and the abertis foundation, aims to inform the public and thereby raise its awareness of traffic and safety problems. On the basis of key target groups, such as drivers and school children, this initiative aims to cover all of society.
The Programme can be broken down into four action areas: education in schools, research studies, technical workshops and promotion.
The School Road Safety Education Project aims to raise awareness amongst 8-to-12 year-olds of the importance of prevention and to encourage responsible habits in them. This work also helps boost the knowledge of teachers and parents.
The second area of action is the promotion of research into a range of issues, such as those focusing of drivers of different ages or on the rates and causes of accidents.
International congresses on traffic policy, symposia on road user anthropology, course for road safety auditors and sessions aimed at professional drivers are just some examples of the Technical Workshops promoted by the programme.
The fourth action area, the Promotion Programme, includes the production of workshop publications and books on safety-related matters, and of other materials: CDs, DVDs, brochures, educational games, etc.
The abertis foundation has set up a scheme to make young drivers aware of the risks on the road and reward those who give clean results in alcohol and drug tests by the autonomous Catalan police. This scheme, under the slogan "Et queda una vida. No la perdis a la carretera" ["You've got one life left. Don't lose it on the road."], is part of the Road Safety Programme and involves a wide range of people, between the authorities, businesses and other bodies.
The scheme is to be implemented in the evenings in the second half of June 2009. Volunteers from the abertis foundation (seconded by the Red Cross) will be accompanying the Catalan police in checks throughout Catalonia. Drivers aged up to 30 who give a clean result in the test will be given a leaflet with advice to bear in mind while driving and a membership card in the TR3SC club, which entitles them to attractive discounts and offers on the Catalan cultural scene. They will also be given a code to enter a draw for three trips to Ireland to learn English.
As the scheme is aimed specifically at young people, Internet and information technology play a major role in it. The abertis foundation has set up the microsite www.etquedaunavida.com, a website explaining the main causes of traffic accidents in a fun, educational way. The microsite includes an interactive game entitled "9 lives at stake" to help raise drivers' awareness of the real risks involved in bad practices at the wheel (talking on a mobile phone, smoking, getting distracted by the GPS, using the music system, driving under the effects of alcohol and so on).
This ground-breaking scheme is a pioneer in Europe as for the first time it rewards good practice with the aim of reinforcing positive attitudes and moves away from the usual punishments (penalties and losing points) for bad driving. This unprecedented move also links driving to culture and learning. The scheme has the support of the autonomous Catalan government, the autonomous Catalan police service, the Catalan traffic service, Barcelona, Tarragona, Girona and Lleida city councils, abertis autopistas (acesa, aucat, aumar), saba, Microsoft, the Guttmann institute, the Catalan Red Cross, el Club TR3SC, TV3 and Catalunya Ràdio.
This wide-ranging educational scheme is aimed at pupils aged from 8 to 12, and involves active participation by teachers and families. Its aim is to raise road safety awareness among children, as pedestrians and future drivers, and encourage responsible values and behaviour in this aspect of everyday life. As the campaign slogan (Condueix la teva família, or “Steer your family”) says, it also sets out to make parents and children interact and share knowledge and attitudes in order to make them safer.
Educators are given a teacher’s guide to help them run the classes. Pupils receive a family guide with tests and exercises to do, some of them together with their parents. A microsite has also been set up specifically for the scheme, featuring activities for teachers, pupils and parents.
This scheme will cover 1,200 schools in the regions of Catalonia, Madrid, Valencia and Andalusia. A total of 90,000 pupils and 3,600 teachers between 2006 and 2008.
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