After the success in cities such as Madrid, Barcelona, Valencia, Salamanca and Ibiza, the Abertis Foundation has internationalized its road safety campaign #TheBlackout, aimed at raising awareness of the danger of driving after having drunk alcohol or using drugs.
Today was launched in Verona (Italy) The first international editionof this campaign presented by Carlos del Rio, president of A4 holding; Sergi Loughney, Director of the Abertis Foundation; Federico Sboarina, Mayor of Verona and representatives of the Veneto and Lombardy regions.
Last weekend, the foundation carried out an impact action in a large nightclub in Brescia, through the screening, in the middle of a party night, a video in which a young man tells how he ended up in prison after having an accident having drunk alcohol.
Devised and carried out by young people, and driven through social networks, the #TheBlackout campaign has the same young people as protagonists the same young people, their emotions and their reactions recorded during the night after watching the video.
In the successive editions carried out in Spain, the campaign has exceeded 10 million users on social networks, including nearly one million views on YouTube. In the successive editions carried out in Spain, the campaign has exceeded 10 million users on social networks, including nearly one million views on YouTube.
The city chosen for the international launch, Verona, is the headquarters of the subsidiary of the Abertis Group in Italy. Through the company A4 Holding, Abertis manages the A4 motorway, known as "La Serenissima", which joins the cities of Brescia and Pádua and is one of the country’s busiest highways. It also manages the A31 (Austosrado della Val d’Astico), which connects Piovene Rocchette with Badia Polesine.
Road Safety Program
The action of the ‘Blackout’ is part of a set of activities programmed by the Abertis Foundation to promote more sustainable, safe and innovative mobility.
As a leader in highway management, road safety is a priority for Abertis and its Foundation. The Abertis Group has the strategic program ‘Road Safety’, which combines the company’s knowledge and experience in managing road safety on its motorways with its track record in education and awareness programs for children and young people.
This campaign is in addition to other innovative Abertis initiatives, such as the global partnership with UNICEF to boost road safety for children on their daily school journey.
The Abertis Foundation
The Abertis Foundation was born in 1999 as a nonprofit entity, with the aim of responding to the impact that the economic activity of the Abertis Group has on the different territories and countries where the Group is present. The Foundation has always given priority to actions related to road safety, the environment and social action, in line with the Abertis Strategic Social Responsibility Plan and the Abertis Group’s commitment to road safety.